Earning Money as a Digital Product Creator – 3

This is post #3 in this series

Media Formats That Sell Well as Info Products

After you have the idea and outline for your digital info product, it will be time to begin creating the content for it. You need to decide what media format you will deliver to your audience.

The two most prevalent media styles for digital info products are text and video. You will have consumers who complain about each one of them. Some people hate to read, and others hate to watch video.

There’s no way to please everyone unless you decide to create a hybrid info product, where you create a set of video modules and pair them with a text transcript in the form of a PDF download.

That way, there is something for everyone. However, this is a time consuming process, so you will have to factor that in when you determine your launch date and how much time you need to create your info product.

You also want to base your decision on what you are good at. For example, you may be a wonderful writer, but struggle with the technology or competence that is needed for the creation of video content.

Luckily, both of these media formats can be learned and improved by you if you are willing to take time to level up. But if you are not, you should pick the media format that you are better at.

The great thing is, you have the ability to polish up anything you create that appears substandard in terms of quality. If you want to create a text eBook as your digital info product, you can always create the content and then outsource it to an editor for the polishing process

If you are not good at creating video, you might want to record the audio portion and hire someone who can create the slides, intro and outro for your professional video modules.

Then, you can simply use a tool such as Camtasia or CamStudio and lay the audio file over the video one to merge the two. Always make sure that you check all of the files for quality control once they are complete.

You may also want to enlist the help of some consumers and give them a free review copy in exchange for honest feedback about what they liked, didn’t like, and what could be improved upon.

This will give you a chance to make changes or edits before the info product goes live to ensure you are releasing a top quality product under your brand. You don’t want to put something on the marketplace that is deemed low quality because it will impact your future sales.


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